Everware-CBDI

Consultants in the software industry

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A new visual identity

Everware-CBDI is a long-standing Tribal customer, and are now based in Washington, DC.

The purpose of the re-design was to update the content delivery, and to improve the way it is communicated.

A key challenge was how to find visual imagery to create an "identity", when the client's product is quite intangible, and occupies a specific niche of the software industry.

We held several structured meetings with the client, produced visual mock-ups of the new site, and undertook a considerable amount of image research in order to create the "look" that looked right. We created light boxes with a range of potential imagery, and this helped us and our client in develop the new identify.

Everware-CBDI website page section


Redefine the colour palette

We developed a new colour palette, not far from the old one, but enough to give the logo more clarity and the site some more individuality.

Everware-CBDI new colour palette


Other features

There are gated content pages, giving access to downloads.

There is a popup form, pinned to the foot of the browser, it is designed in a subtle way, so as not to intrude on the users' website experience.

Everware-CBDI downloads screen