Web design for HaemAnalytica
Bio-technology company, working in the field of leading-edge platelet analysis.
Following 20 years of R&D, HaemAnalytica is developing fundamental new ways to measure platelet function in clinical trials, diagnostics and research.
Tribal were great to work with from the get-go — we had no idea of what we wanted the website to look like, so working with them made the process easy for us.
They guided us with what works best from design elements through to search engine optimisation and we’d happily recommend them to others.
— Chief Operating Officer, HaemAnalytica Ltd.
Complex science:
made crystal clear
Tribal's design brief was to create an easy-to-read, brochure-type website, that delivers the company's key marketing messages.
Our challenge was to simplify quite complex technical content, and turn it into an immediately understandable, and SEO-friendly website.
We worked with the client to condense long technical explanations into brief, impactful lines, and replaced detailed methodology descriptions with simple, memorable statements.
This minimalist approach paired perfectly with our visual design:
- Bold headlines that capture the key messages
- Single-sentence descriptions that reinforce the main point
- Strategic use of white space to prevent information overwhelm
- A colour palette that balances professional authority with modern aesthetics
The result? Visitors can understand the company's value proposition within seconds, rather than having to wade through dense technical content.
Working with our client through the design process
We sat down with the scientific team to understand their service, in terms of their target market, their marketing objectives, and the service delivery.
Through collaborative sketching sessions, we identified the key stages of the service, which would matter to their customers.
We then developed novel, interactive graphics, which would convey the HaemAnalytica methodology in a visual way.
